Keyword List Analysis

Keyword list analysis will show which keyword to prioritize. A website must then be optimized so that in spite of the competition, it will gain a good ranking. It is therefore imperative to determine the competitiveness of a keyword and further use the knowledge gained to bring about the full potential of optimization.

Competitive Keyword

What makes a keyword highly competitive will be based on the quality of sites using this same keyword, thus it will be very difficult to get a good rank when the sites you are competing against are properly optimized even if there are a couple of hundred, than those numbering in hundreds of thousands but are poorly optimized.

As such keyword list analysis will then be based upon the quality of the sites you are going up against for every keyword.

Number of sites to compete with

Intitle and inanchor, both Google tools can also help in keyword list analysis to determine the number of websites you are going to compete against. Intitle will show how many of these websites have the keyword in their header tag, while inanchor will determine the number of websites which have the keyword as anchor text in an incoming link. These two results will then give us a rough idea on the number of websites you are going to compete with for that keyword. Though this would not give us the idea of how well these websites are optimized, they did give us an idea of how many optimized websites we are going up against.

Organizing the Keyword list

A third party special software called “Keyword Elite” that could help in keyword list analysis. This software when combined with Google’s intitle and inanchor will give you an estimate on how many competitors you have on each keyword you have on your list. You can then organize these keywords on how hard the competition is. After that you can cross-reference this list on your first list which contains the keywords that is organized according to relevance on your website, and finally choose the keyword in which you have to optimize your page to have good chance of competing with, as well as give you an idea on which keywords you will be needing momentum to go against.

About the Author

The article was written by Leia Mahalo a freelance SEO and SEM specialist working for i-trepreneur.com. If you wish to contact Naomi please visit Internet Entrepreneur Blog.