Anchor Text What Is
Will redirect to new url affect seach engine rankings?
Over the last little while, we’ve gotten a lot of links with specific anchor text to our website. As a result, we have developed some very good search engine rankings. Unfotunately we need to switch our brand and as a result our website url.
If I set up a 301 redirect, will this preserve our rankings? How does this work–will our old one stay at #8 for example in the rankings and if we get lots of links to our new site, could it then show as a separate listing at like #10 for example? Or would the original listing go up to #6–would the listing show our old or new URL?
If this doesn’t work, what is the best solution?
Thanks.
Yes it has to be 301 redirect and it is better if you can to redirect identical pages individually.
Leave the old site up (making sure that there are no duplicate pages on the new site without a 301 from the old site) until you have completed the process and you are sure that the new site has been fully indexed in all the search engines.
Yes it will affect your rankings for a while but they should return at a later date particularly if you use the opportunity to add lots of new quality content.
