Your MLM Business and Its 3 Pillars

If we were to separate your MLM business into its more basic components we could divide it into three different areas that have a unique function. Those three areas are the prospecting or lead generation part where you are trying to generate leads for your network marketing opportunity. The closing part, where you follow up with your prospects and try to close them turning them into distributors in your downline or customers for you multilevel marketing products. And the management part where you try to manage your network in order to help it grow further.

Those are the three pillars that consist your MLM home business and you have to become good at every one of them if you want to succeed in network marketing and start making the income that you desire. If in one of those parts you are not sufficient your whole business would stall and would not grow. Your business, if we use an analogy, is like a machine that needs all its three essential parts to work well and in synchronization in order to perform.

So in order to become successful in the multilevel marketing business model, like the top distributors in this industry, you have to become if not excellent at least very good in all the three different parts. Or at least outsource the parts of the business that you are not good at to others that can do it for you.

But let’s examine those pillars one by one.

First we have the prospecting – lead generation part, where you try to generate leads for your autoresponder, or simply get the contact information of people you meet if you are recruiting offline, with the purpose to follow up with them later. If you are using the Internet that would mean advertising or other free promotional methods like article writing; blogs or websites and capturing pages. And of course an autoresponder. Your job here is leading someone from you advertising message to your MLM website or capturing page and give him incentives to opt-in to your email list. Once in your autoresponder you can follow up with him.

If you are recruiting offline while the process may differ the concept is the same, try to get his contact information in order to follow up with him whether in person or through the phone if the first is not possible.

If you prefer to outsource that part of the business you can buy directly MLM leads or you can pay people to build your website, blog, capture pages and organize the advertising for you.

Second comes the closing part. Here you follow up with the leads you generated trying to turn them into distributors in your multilevel marketing opportunity or customers for the products of your network marketing company. If you work offline you need to have great people skills in order to convince them to do that. Although it takes time to develop that skills it is not impossible to acquire them. It just takes work and time.

If you are working online you need copy-writing skills in order to write the follow up emails in such a way that entice your reader’s interest about your MLM opportunity and gradually convince them that it can offer to them what they are seeking into a business opportunity. Copy-writing can be taught like everything else and there are good books and courses on the subject that can help someone become good at it.

If you want to outsource that part it can be done more easier in online MLM as all you have to do is hire a copywriter for writing your emails. Offline things are much more difficult as you would have to hire a professional salesman to meet or call them in order to close them.

Third comes the management part, which is a euphemism since has little to do with management and more with training and mentoring. At that stage you are basically teaching your downline how to follow your steps in order to build their own MLM downlines, something that would help your network to expand even further and faster.

Of course you can argue that the network marketing company is already offering training to its distributors, but from my experience I haven’t seen a company yet that its MLM training stand alone is sufficient to produce leaders and network builders. Don’t get me wrong, some of the companies are really offering very good education that can be of great use to the distributor but clearly it is not enough.

As you understand it is your job to fulfill that role and after all who is better to do that part than yourself. You have already gone through the first two stages either by becoming good at it or outsourcing them and consequently you can tell them exactly what they have to do in order to master the first two pillars of their home based business.

Now the tricky question is, can you outsource that third part of your MLM business?

Well, that’s a tough question. Clearly it is the most difficult part to outsource and if you manage to do that you could have a fully automated business which I haven’t seen yet. But of course that doesn’t mean that you cannot outsource parts of it. Instead of teaching them one by one you can as well point them to courses, books, and other materials that would help them improve their personal and business skills. Or you can hire people to write tutorials for you.

But no matter what you do, there is a part that you can never omit. That is the mentorship and personal relationships you build with the people in your network. They are your partners and associates so a personal touch should always be there. After all we are human beings and not robots and some emotional connection and relationship building with the people in your network can help the whole organization over-perform. After all they may be building their own home businesses but they are also building your own MLM business too. That’s the magic of network marketing.

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