Book More Brides With Boutique Bridal Events!

Getting in front of Brides often and meeting them in-person is a great way to

book more brides (always). Nothing builds that know, like and trust factor for

brides faster than seeing you, and interacting with you.

Bridal shows have been and still are a great way to get in front of Brides

and get a lot of leads in one place. But, another fantastic way to reach out to

brides consistently and constantly, and book more weddings is with a Bridal

Boutique Event.

Brides are looking for quality wedding professionals as usual, but what’s

HUGE now more than ever before is that they’re also looking to build

relationships with their vendors. Especially now more than ever, we’re seeing

brides want to get to know their vendors more … personally and professionally

… especially the high-end brides.

Boutique Bridal Events work best when you collaborate with an intimate

group of wedding vendors. When you work with your A-team of vendors, with

only one or two companies represented in each category, and who offer

services in very different ways, it makes the event much more intimate. The key

to these events is keeping the total number of brides to a minimum (the idea

here is not to create another bridal show). Brides want the opportunity to meet

and greet their vendors, learn more about them in a hands-on setting, and be

able to ask questions without pressure to buy.

Hosting these events quarterly in your area with the same or similar

vendors works wonders! Team up with other like-minded vendors and

venues, and host your events after hours and/or Sunday afternoons. Invite

brides to attend free of charge, bring their fiancé or their best bud, and meet

vendors in a laid-back setting. It also works great when you offer an “ask your

vendor” segment for brides to ask anything and everything, and you get the

chance to dismiss myths or falsehoods in your area of expertise.

Cross promote! The best part of these events is that it doesn’t require much

money at all on your part. Work with your vendors and cross-promote and

market the event to all potential brides, bridal leads, and current brides to

attend the event and learn more. And, when you host the event for free to

brides, you can also get local publications to feature you with press releases

and public service announcements. How fabulous is that?

Your Bride Attraction Assignment

Brainstorm who you want to partner with, pitch the idea, and set the dates.

Invite those brides, and get the leads pouring in right away! : )

© 2008-2010 Soirée! Ltd.

Want to use this article in your E-zine or website? You can as long as you include this complete

statement:

Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction” weekly e-zine. Get your F*REE

audio course: “5 Ways to Recession-Proof Your Wedding Business…Starting Today!l” at

www.BrideAttraction.com

About Natalie Bradley

In 2003, Natalie Keene Bradley launched Soirée! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company.  We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients’ dreams  for their special occasions and have uncovered the essential tools needed to create fabulous events.

Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the “lifestyle expert” on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb’s Living Life with Style TV show as well as being featured on Elizabeth Dalton’s and Barbara Dooley’s radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys’ Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.

We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!

About the Author

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