Strategic Website Development

Strategic Website Development

It is important to take a strategic approach to website design and development, a one size fits all approach will not pay off in the longer term for your website development.

Creative & Technical Requirements

The right combination of creative website design and technical website development expertise is required to provide a balance approach to your website development, it is important to remember a web site development is more often a Marketing activity, even though it will requires technical input from web development experts.

Results, Results, Results

The real key to website development and web designing is to plan for and launch a cost effective web-based solution that creates real measurable value with tangible results.

How to get there?

Start exploring options where real results can be achieved. Set clear and deliverable website objectives which should be established through examination of the following :

• Establish your target market

• Establish your target markets expectations

• Audit competitors online

• Identify your Strategic website designing company and design challenges

Once these have all been established a detailed web designing specification and web development planning documentation for the implementation of the website’s initiative should be drawn up and agreed with all parties involved.

Website Visuals

Only at this stage should the website visuals and all aspect of web site’s usability be discussed as these will be driven by the requirements set out in the web site specification documents.

Website Structure

The web site structure, central and sub-navigational options and layout should be logical, easily accessible and the web site design should aid the user’s navigation pathway through the information, making the website experience intuitive and pleasing.

The web site’s structure and navigation should ensure that all the website’s information is accessible either from the top level or within one level deep into the site, so that a visitor can find quickly and easily the information required.

Each website’s top-level navigation option should have an associated sub-navigation system, which will be incorporated, throughout the website design to deliver an intuitive information resource.

Technical Implementation

Once the website design visuals have been signed off the project will be ready to hand over to the web development’s technical team who will build out the web site, the website templates will be created, navigational architecture will be created and all website pages will be propagated with website graphics and website content and all web development technical requirements will be coded into the web site.

Ongoing Development

Once the website development has been deployed it is important to constantly revisit the website’s design to ensure the originally agreed objective are being meet and customer requirement are being satisfied.

About the Author

The authoress is a business writer and has done her masters in Computer Science. Visit at Web Design Ireland and Web Development Ireland.

Winter ’10
The 39 Steps Producing organization: BBC. Presented by WGBH/ Masterpiece Classic . Episodes: 1 x 90 (HD). Status: postproduction. Major funder: PBS. Executive producer: Rebecca Eaton. Contact: Meredith Nierman, meredith_nierman wgbh.org.