web hosting made easy

Unless overtly listed otherwise, most web hosting packages you’ll come across in your search are what are called shared hosting providers. What this means is that the server or servers that host your website are simultaneously hosting numerous other websites also. This gives you a discounted rate on web hosting services in exchange for tolerating certain technical constraints, like bandwidth, disk space, upload and download speeds, security and privacy, traffic, and probably the most notable restriction — total control. If you want total control not only over the administration of your website but also over the very hardware and software used to run it, then you should be evaluating not shared hosting providers, but dedicated hosting providers. If your business is large enough or growing fast enough that it requires its own internet connection and server, you may need a dedicated web host.

Okay, you’re at the point where you know basically what your web site is about. You also understand your audience. Now it’s time to figure out what you are trying to tell your audience. What message or messages are you attempting to deliver?

What I usually do at this stage of the game is get a blank pad of paper and a good pen, go to the park (assuming it’s a nice day) or someplace quiet and think. Another good place is the local library, although the office conference room will do in a pinch.

The idea is to stay away from a computer. You don’t want to have any temptations near you at all. No terminals, no keyboards, no internet access, no email. Nothing. Why not? Because this stage of the game has nothing to do with the internet or computers. I’ve also found it’s much easier to think without distractions like a ringing phone or a demanding email program.

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