How To Do Keyword Research For Article Marketing

The most inexperienced site owners soon find that writing and submitting articles for online publishing is one of the best ways to have more free website traffic. While no cost traffic is always welcome, targeted free traffic is the absolute goal of web owners.

You may be thinking how will your internet site traffic be greater by writing content articles? Writing content articles works in two ways: having articles published web creates backlinks to your web site, thereby improving your site’s placement in search engine rankings, and people who read your content and find them useful will visit your website.

There’s a little bit of science you need to use if your content articles will successfully increase traffic to your internet site. The science depends upon the use of keywords, and the term “keyword” includes phrases consisting of several words. You are able to write a brilliant article but, if you choose your keywords unwisely, that article will not achieve all it might in terms of enhanced web site traffic. The truth is that a mediocre, or even downright badly written, article with properly used keywords will work better than a good article with poor use of keywords.

Choosing keywords requires a little bit of research. You need to come up with keywords that a fair number of people use to search for information, but which have not already been employed by other writers in previously published articles. Finding keywords people search on is easy, getting keywords with little competition is easy; getting keywords that have both attributes is a bit harder, but it needs to be done.

The point of writing ezine content articles is to increase traffic to your internet site, so there is no point in basing your article on keywords nobody (or hardly anybody) ever searches for, but if you choose a keyword that’s searched heavily, the competition will be too great. If you pick a highly in demand keyword, high ranking websites will be holding the top spots in the search engines and your article will be buried so deeply in the search results that nobody will ever see it.

Don’t forget that a “keyword” could actually be made up of several words. In fact, many of the best keywords are phrases of three words or more, and these are known as “long tail keywords”. You are able to simply demonstrate how this works by typing a few keyphrases into a free research tool (eg Overture, Wordtracker or Google’s keyword tool). Try typing in “cats”, then “Maine Coon Cats”, then “silver Maine Coon cats”, then “silver Maine Coon Cats behaviours”. You will see that the first search term “dogs” gets many searches but the number of searches drops significantly whenever you start searching under more specific terms.

After you have a list of long tail keywords that are relevant to your site, the next step is to research the amount of competition for each keyword. The simplest way to do this is to use Google’s advanced search feature and type each of your keywords in turn into the exact phrase box. This is where you will see how many websites are already listed for that keyword or phrase. A useful exercise is to study the sites at the top of the organic searches, so you are able to assess your competition.

Niche research is often rather prolonged whenever you first begin but, like most things, you will find you speed up with practice. It is tedious work but essential if you want to make the most of your ezine article writing. If you are able to find a keyword that gets a reasonable number of searches but has only a few websites listed under that term, you have a chance of getting your article listed high up in the various search engines. Getting one of the top positions in the search engine results means your article will be seen by more people and an increase in the level of traffic to your website will be obvious.

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