Flash is bad for SEO (Search Engine Optimization)

Flash is bad for SEO (Search Engine Optimization)

Flash is bad for SEO (Search Engine Optimization) because it lacks content for the search engine’s to see. Here’s more on that and other reasons why you should avoid flash…

The use of flashing objects in a website is not really bad as long as they are used accordingly and they serve the purpose with relevance. A lot of websites may think that using Flash can drive many visitors in their sites. Sometimes it is true, but in some cases it doesn’t conform to the need of your website. You have to create a clear objective about how you will reorganize your website to be developed. It should be appropriate to the kind of business you have.

For example, your website is intended for your real estate business, do you think flash objects are appropriate for your website? It can drive away your potential clients because your site may not seem like a professional real estate company. Clients might think that your site is not reliable. You have to look at these suggestions before deciding to put Flash on your sites:

• Think like a customer- When your main target client is looking for good hotel information and suddenly they see some moving objects in your site that is not related to the information they need, they will definitely leave your site without reading the relevant text. Sometimes, a lot of busy customers who want full information do not have the patience looking at these moving objects. If you are focused on driving potential customers on your site you have to think of third person view before deciding to add some flashy objects in your website. Always think that you only have 30 quick seconds to capture the attention of your audience when looking at your own website.
• SEO and Flash do not complement each other- if you are a certified SEO user it is a very common thing to think. Some people who do not have any idea about SEO may think that flash is alright. If your website is filled with flash the search engine crawlers will have a hard time or will not read your site at all. Using flash is like using a huge blank space on your website. The crawlers will fail to report back any information regarding your site. Optimization is impossible for websites with lots of moving flash.
• Use some flash alternatives- not using flash in your website doesn’t mean that your site should be boring. You can add some relevant pictures about your business. It is much better if your actual product can be seen on the first page of your website instead of irrelevant graphics.
• Hire a professional web developer and web designer- they are the authority when it comes to web designing. You just have to communicate with then on the type of business that you have and they will do all the rest for you.

Careful planning before creating a website will ease you from having these kinds of problems.

About the Author

Author Bio:

Written by Andrew Stephens, CEO and Founder of AJS Promotional Media, a Web Development Firm in Cincinnati, Ohio.