Brand Experience Re-Design and Social Media Marketing

Frito Lay: Brand Experience Re-Design and Social Media Marketing

Core objectives of Frito Lay:

• Taking their revised brand positioning to the Web
• Web Customer acquisition
• High customer engagement on the website
• Edgy user experience in line with their youthful brand positioning
• New Product launch websites
• Highly interactive, Web 2.0 presence

eDynamic’s approach

With a very challenging deadline ahead of them, Frito Lay needed eDynamic to reposition their Web branding & user experience & also create a new product launch microsite. eDynamic not only accepted the challenge on wafer thin timelines, but also delivered in style. The new Lay’s website showcases best-of-breed interactivity & user experience design & is in perfect synch with their revised offline branding.

The eDynamic solution:

• Ingenious concept based on smart use of Lays’ brand ambassadors & various product flavors
• Best-of-breed user experience, navigation design
• Development of interactive tools, forums, contests & other Web applications for the site to increase customer engagement

Phase II of this project includes eDynamic strategizing & executing a comprehensive Online Social Marketing program for higher Web traffic & conversions for Frito Lay.

Barista Lavazza: UX Design, Web Revamp and Online Marketing

Core objectives of Barista-Lavazza:

• They needed a partner that could chart out Web strategy for them
• Strong Web branding
• Web Customer acquisition
• High customer engagement on the website
• Edgy user experience in line with their youthful brand positioning

eDynamic’s approach

eDynamic partnered with Barista-Lavazza for a total Web 2.0 make over for their website to drive high lead conversion & customer engagement. This new website showcases best-of-breed interactivity & user experience design & is in perfect synch with Barista-Lavazza’s offline branding.

The eDynamic solution:

• Web Strategy & roadmap for Barista-Lavazza based on analysis of core needs, industry best practices & Aviva’s competition
• End-to-end website revamp focusing on increased customer acquisition
• Best-of-breed user experience, navigation design
• Implementation of the new website on custom, .NET CMS (Content Management System)
• Development of interactive tools & other Web applications for the site to increase customer engagement

Phase II of this project includes eDynamic strategizing & executing a comprehensive Online Marketing program comprising both Search & Social Media campaigns for higher Web traffic & conversions for Barista-Lavazza.

About the Author

BRIEFLY: Oct. 23
Read about what’s happening in and around Plymouth.