Irish Business Websites Show Massive Under-Use Of Their Online Presence To Boost Sales

Omniserve are helping small business to understand the importance of having a website with the use of the “invisible staff member”. Now more than ever every business should see the importance and the value in being able to have a window to the world 24/7/365

According to a recent Silicon Republic article the survey by Praxis found that:

1. 95pc of the sites surveyed were estimated to have 10 visitors per day or less

2. 70pc of the sites had less than the required amount of content for Google to deem them ‘substantial’, so that they are being penalised for having insubstantial content.

3. Most of the sites covered for the survey had no meaningful statistics collection, which PraxisNow claimed would prevent them from knowing if the sites had lots of visitors.

Full story: http://www.siliconrepublic.com/news/news.nv?storyid=single6737

In Omniserve’s opinion this is only going to change when business start regarding their website as their “invisible staff member”. At the moment small businesses have little idea of what their website should be doing for them however if they made the attitude shift to regarding their website as an “invisible staff member” this would change rapidly.

We all know what we expect from staff members that we employ however it is clear that to date small business managers do not apply the same metrics to their website investment.

Omniserve deem that the characteristics of your invisible staff membe are…

* Available for work 24×7.
* Can carry out repetitive, mundane tasks without complaint.
* Can be extremely cost effective if used properly and given enough to do.
* Responds well to constructive criticism and monitoring

About Omniserve Website Design Ireland

Omniserve has a unique process that has been developed to minimise the disruption to the SME owner-manager by making it very simple to get a website online. Website design by Omniserve is a radical new way to give your business a complete, professionally created website in record time. Our consultants build your website in front of your eyes to your specifications while you are comfortably sitting in your office or home.

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About the Author

Omniserve Website Design specialising in Website Design for Small Irish Business and Sole Traders.

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