Forget the fundamentals of SEO

There are many articles on the keywords and link, but this article is different. In this article I will guide you through the often forgotten aspects of SEO and web design. There are many parts of SEO, but they should all sounds simple design and SEO. This article is for those who want to understand what SEO principles should be considered before a word, even visits to the page. Improve your site from scratch.

Introduction:
Firstly, thank you for taking the time of my SEO tips and tricks e-book on the often forgotten aspects of SEO. This book was written by the collective knowledge and information provided by Chris Diprose, owner and manager of Kanga Internet. Kanga Internet are located in Melbourne, Australia, focusing on Search Engine Optimization (SEO) and web development for content management system Joomla (CMS).

With the search engine optimization, there are many unknowns, conjecture and ideas from personal experiences and associations. Google, Yahoo and MSN, his letters to his chest when it comes to show how systems of classification. They drip from the community on what the search engine results, how we can improve and what to do in certain situations, but especially for what to do to ensure good results is to review and hard work. Similar to other SEO consultant, I have information from different sources, and has always worked to improve outcomes for clients. I am always looking for new ways to improve the results of intelligent search engine. I believe in the “White Hat” (or better, “Gray Hat”) principles.

Issue 1 of this e-book is for people who are committed to improving its website from scratch. SEO Basic Design I, the things you must consider before the entire text, and keyword analysis. I hope these tips and suggestions.

Take advantage of value here.
- Chris Diprose

The website disclosure – What is a website.
As a web developer and SEO consultant I use many owners of websites that will change or improve your website. I also have many people who are in search of their Web presence with a new website. Through these interactions, there is often a common theme, a misunderstanding or an attitude. I mention this is a misconception of reality, how many times the reality of what the Internet really for people and businesses, they can do are very different.

It is often assumed that simply owning a domain and a website created and published on the Internet, thousands of people the magic of the place and buy their products. “If you do, they will come” should be excluded from the vocabulary as soon as possible if it will change the configuration of the search technology. As a businessman in the real world, it is clearly not the case outside the Internet ether, to which is very different online? Maybe it was the boom of technology 10 years ago, through a gap in understanding, or perhaps to the total of the rapid increase in the share price of companies, I can hear thinking small “but this can not be reproduced for my business” – I would say in response: “Well, it is unlikely, but should be able to see results over time.”

It is very important if you have a project, such as search engine optimization of a site is important to know that in the long term. There is no easy task, and adequate resources for the project. Delivery dates must be the correct amount of change required to meet customer expectations. The main points of the responsibility of SEO in the project are aware that significant changes in the vicinity of the beginning and during the installation, but the changes do not stop after the installation there is a continuous improvement of the design and system over time. In this context, I think it is important to manage expectations and long-term goals, a site that can be expected to achieve and in what time frame to achieve those goals.

What should be your goal if it is referencing for your site? Well, the whole objective world, just to improve the ranking of the page to improve the site and ultimately to win, and more sales through the site.

When it comes to listing and to achieve these objectives, you have my principles, and most important principle of “things to get good reviews and bad sites get poor or no opinion at all.” Over time, improvements in search engine technology and improved search engine results of this statement is true and dimensions. I believe in results for “white hat” (it says “gray hat”), the principles and methods.

What are “white hat” principles? I think it would be honest with the things correctly and safely. Thus, much of the promotion of good relations, have good content, and keep, and then you’re on the road to a good rating “White Hat” principles.

So why do things the “white hat” way? Thus, search engines have some kind of understanding, artificial intelligence. Will soon begin to spam sites or links to relevant sites, a lot of cross references. The fact is that the chips for the long term and you want your company to grow organically, of course.

How can I improve my site, and therefore optimized for search engines? Well, that’s why you’re here! So let’s go through some things to do on their website from a basic level.

Domain names:
When choosing a domain name, choose the one that is the product or service to do and it is as easy as possible. There are reflections of the brand and product / service that is in this election. The integration of marketing and understanding is necessary, but also consultation with your SEO is a plus. In this step, I would take some time and choose wisely. Keep it simple and easy to remember that there is often noise, it is clear that if we can understand a simple man

There is a strong belief by many SEO professionals, who buy a domain that is older and has existed for some time, there is a box of sand Google. What is the Sandbox effect? Well, it refers to Google as a Web page or a relatively new or unknown to Google. In many cases, Google Sandbox effect refers to the new domain of integration in the sub-optimal results. Regardless of the location of the optimization in low-scoring and relevance of search terms. If your old domain name, then it is very important.

However, if you buy a new domain name, and felt it was important for the product or service sold or offered on the site. Maintain a relevant and simple. The importance is paramount.

Field or domain (. Com.au or COM)? Personally, I think dot com better, especially because the appeal, but if you prefer, you can exact location and the region to consider the acquisition of such top-level domains, and if yourdomain.com yourdomain.com.au.

The selection of a series:
Fast, reliable and offers you everything you need and want. There is a single IP. Some SEO experts believe that these also have a negative impact on the ranking of Google, but from my experience, it works sometimes and sometimes not. I have some sites with high PR are sharing intellectual property and other deferred, if I find a new IP address of the PR increased from the page, it’s a little mystery when it comes Google ranking. I think an audit

Traffic considerations when choosing your hosting plan to ensure that they can be extended so that no further increase in traffic can be.

Website design:
There are some things to consider if the modification or the design of the site.

Flash:
Flash is very popular for a few years ago, and I think it has its place. This is a good way to show many products or services in a small area that has a great visual impact, and you can have a good sound, friendly visitors. Besides, I hate the flash, can be a nightmare when it comes to search engine optimization.

What’s going on in Flash, can only be read by a search engine, such as the search engine can not read the text or images on or can not interpret what is happening in the picture .

When it comes, I would say Flash, not the site of inflammation. If you have a new website and want to use the flash, then use it in high impact areas, to the attention of your target audience, but in moderation. It is important to ensure that the greatest amount of text (up to my next book, usually 300-500 characters) is available on the site in simple HTML.

Marcos:
Many ancient sites with frames. They are places where the home page is a page that managers of other pages on this subject. This makes the site difficult to index in search engines and should be avoided. While maintaining the Google index pages with frames, it is important to note that most other major search engines still can not follow image links. Only the frames page and ignore the rest of the pictures inside. This is a SEO problem for us because it is very likely, the interior of our pages contain keywords.

Today, it is not really a big problem, because it is so rare that a designer uses frames, but the easiest way to solve the problem would be to implement a policy on the use does not managers.

Layout:
According to the survey trawl sites Googlebot from left to right and top to bottom. Get the little tidbits of information, it is clear that you must save our most valuable keywords, and information on the left and upward. Of course, this is a declaration of coverage and does not take into account the principles of design and beautification. Just keep in mind when designing the layout. Position move keywords on the left and upward.

HTML:
Many programs generate HTML HTML swell up, is 3-4 times higher than if it is encrypted. Keep it simple, use a text editor, edit the HTML of the old school way, until a generator value is the HTML tools. If you are not in HTML and an Internet search and a free e-book and learn.

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This is very popular in many Web development professionals in the menu, pop-ups, travel, etc, etc. It would be my suggestion to use a simple HTML menu or as little as possible Javascript in web pages. There are many small JavaScript menus that are lower the JavaScript code to reduce this problem and make it almost negligible. Not in the clarity of your site using JavaScript, because it increases the page size, page load time and search engines will not understand.

The size of the image:
Keep them small and use only what you need. This is essential to reduce the load time of pages and more information on the user’s screen as soon as possible.

The page size and load:
The total page size is an important factor. Must load quickly and easily towed. If you are looking for hand coding HTML, JavaScript least a simple design and good image size, you should be fine. There are many indications that the fact that Google and other search engines are probably not big files, so all in HTML format 25k is my suggestion.

Dynamic page URL / File Name:
Dynamic pages are the dams of high search engine positioning. Especially in the “?” or “&”. In a dynamic website, the variables that are sent to the URL address and the dynamically generated page, often the information stored in a database, as is the case with many e-commerce sites. Normal. HTML pages – which are hard, your data is not changed, and there is “?” or “&” characters in the URL.

Dynamic pages with URLs are used in different engines, including Google and Altavista, despite their claims publicly AltaVista spider not to crawl dynamic URLs. One of a spider? “Is a sea of infinite possibilities – a few pages in May potentially a large number of URLs, capture the spider in an infinite loop, or almost.

As a general rule, not the search engines properly index the documents:
• a “?” or “&”
• At the end of the following types of documents. CFM. Asp,. Shtml,. Php,. Jsp height. Cgi,. Pl
• possibly a large number of URLs.
To avoid complications, the creation of static pages, if possible, perhaps using the database to update the pages generated on the fly.

Slightly Off Topic ideas:
The themes are not as comprehensive SEO, but on the objective – an increase of sales in this section is very important. Take things on board are familiar with the designers and marketing team. And make informed decisions about these issues, if your audience and what are the objectives of your site.

Screen Size:
Approximately 65% of all screens in the world to assist in the resolution of 1024×768. The remaining 13% operate at 800×600, 20% in large sizes and 2% did not know. Sunday affects the shape of the design. This is my proposal, the lowest ever for users to visit your site, but often I find 800×600 restrictive, so they tend to something greater. Not large enough to contain a user 800×600 angry, but large enough to do good on the larger screen too. I weigh my goals, my, how much content and a pair of support. I am generally of 1000×620, this is the best of real estate for a user 1024×768, if they meet the top bar of the status bar of the browser and the Windows taskbar.

The colors and themes:
An important aspect of marketing – sales – is the use of color. Meaning of colors in the same way are the meanings of words.

• Gold is the color of wealth and prosperity.
• White is the color of purity and pure innocence.
• pink is the color of femininity and softness.
• Green is the color of natural things and freshness.
• Red is the color of danger and stress.
• Blue is the color of tranquility, intelligence. Most World choose blue as a favorite. It is often called “trust”

The use of color to a brand or marketing in the community, but when you visit the websites of many professional search engine optimization, it is clear that color plays no role in the optimization of your website. Some of the colors available on the websites of SEO:
• Baby-blue, a color that implies weakness.
• Red, a color, which means that the risk or danger.
• orange, with a joyful “recklessness”. Orange is one of the least Americans favorite colors.

Although color is the topic of SEO, I would be very important, this ranking is trying to achieve at the end of your website – sell more products, the loyalty to your brand and its customers. Color is something you should seriously consider. The summary of the color selection, I propose to study and learn more about their customers, color options and explore the relevance of their products and decisions on this type of cooperation. In case of doubt, may I suggest, safe and reliable colors in the eyes of security designs.

Gif and jpg images for the logos:
Make sure you are familiar with the logos and background images for the placement and JPG images on your site. This reduces the size and improve the clarity of the site.

Browser:
It is very important to make sure your site works in IE, Firefox and Opera. Testing on other browsers is an advantage, but the three most important use today (2007). I think he quoted statistics on the distribution of the browser is that you need in all browsers. Cross-browser W3C is responsible for enforcing them.

So this brings us to the end of Volume 1: Principles of Web design SEO. There are many things that the design of a site or a change to a website to make it more SEO friendly. Of course, I have a couple of volumes left in SEO for websites.

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